Travel Tips Quora – Quora is one of the most obscure, yet most powerful platforms to market. This guide will tell you everything you need to know about how Quora works and how to get more views on the platform, as well as the exact steps you can take to get started.
For more than 10 years, people have been going to Quora looking for information. Chances are you have used this platform too, to ask or answer a question or look at threads to find a response that fits your request. Recently, Quora has added a blog (or Spaces) and is now adding new features, such as paid content and subscriptions.
Travel Tips Quora
Today, the question and answer site Quora is a very popular and rapidly growing platform that combines a wide range of features to offer a very specific service that has enormous marketing potential.
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First, the popularity of the platform. Quora has over 300 million active users, meaning there are thousands of potential customers to market to.
The place to find what real people are saying and asking about topics directly related to your brand.
Third, there is a good chance of being found via search engines. Plus, a good Quora answer can stay relevant for years and continue to drive organic traffic to your website long after you post it.
Finally, helping people with questions in your brand’s area of expertise will contribute to your reputation in the industry. Many well-known professionals share their expertise on Quora, including Netflix CEO Reed Hastings, British actor Stephen Fry, and former US President Barack Obama.
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Let’s walk through and explore the specific steps you need to take to build an effective Quora marketing strategy.
Your profile is always important and is the best place to start when it comes to marketing your product or service on social media. A full profile helps you make a good impression, showcase your skills, and be found through search.
Unlike most other platforms, Quora only allows you to participate in sharing information as an individual. So, your brand Quora page will be represented and managed by individuals from your company.
When you post, the first 50 characters of your bio (or “About Me”) will appear next to your image. So, it is always a good idea to mention your company there. You can also leave links to resources on your website, but don’t overuse them.
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Quora allows you to subscribe to specific topics that interest you. This helps you stay on top of industry discussions and news as well as keep track of what people are saying about certain topics. You’ll also get question notifications in your inbox so you can answer them quickly or join the discussion when they’re relevant.
To follow a topic, type a keyword into the search bar and select it from the list of suggested topics. There is also a breakdown option within each general topic to allow you to be more specific.
Millions of questions are asked on Quora and you need to find the ones that are most helpful in promoting your brand.
You can find questions through topics you follow or by searching independently in Quora’s search bar.
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In general, it’s a good idea to join discussions in threads with lots of upvotes, as this will give you more visibility, and answer questions that are completely new to your area of expertise.
Your approach to answering the questions should demonstrate your competence in your area of business. Aim to provide intelligent and thoughtful answers. If you’re not the first to answer a question, make sure your input provides something of value.
To add credibility to your answer, support it with links to case studies, research data or statistics. If necessary, link to helpful resources on your website.
The questions people ask about a particular topic can tell you a lot about what Quora users are interested in, how they feel, and what problems they are having. However, knowing how to ask questions on Quora can give you even more important insights.
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Whether you’re doing market research or just showing an interest in things related to your business, asking good questions gives you visibility and valuable information. Remember to upvote answers you find useful to show gratitude and engagement.
To tap into the social networking and community building potential of Quora, it’s always a good idea to connect with other users in your industry.
Quora has a “Follow” feature that you can use to stay up to date on other people’s posts and activity. You can also engage directly with interesting people by sending private messages.
Analytics is critical in understanding how well your strategy is working, which actions bring the most value to your marketing efforts, and which areas may need improvement.
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Quora Statistics also lets you see which users have viewed each of your answers. Knowing how well your content performs among different audiences, as well as who is interested in your topic and what you have to say, is critical to improving your targeting efforts.
By analyzing audience data, you can see what is working for specific audiences, adjust your approach, and make decisions about future targeting.
Quora has long been moving towards a more creator-oriented platform. Its newest feature, Spaces, is a cross between a blog and a Facebook group.
Spaces are created around a single topic. Users can write posts in Spaces and collect query answers they find relevant in one place. Spaces have followers and contributors (from one to hundreds) and are distinguishable from Facebook groups in that only contributors can post in them. You can think of it as a curated page or a collection of editor’s picks.
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Submitting posts to Spaces will help you expand your audience by leveraging your existing follower base. It’s also a great way to increase engagement on the platform and connect with potential customers or industry partners.
You can also create your own Space. This is another great way to reuse your blog content and demonstrate thought leadership in your field.
Quora has an image upload feature for answer fields and is definitely worth using. Illustrate your answers with pictures whenever appropriate: pictures attract attention and can support your answer with visual context, helping readers process and better understand the information you provide.
Like many other platforms, Quora offers paid ads that can be set up in minutes. Launching an ad on Quora will enhance your marketing campaign manifold by increasing your reach and allowing you to target specific audiences.
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Using Quora’s self-serve Ads Manager, you can select your campaign objective (conversions, traffic, awareness or app installs) and select targeting options (contextual targeting, audience targeting, behavioral targeting and broad targeting). Other levels allow you to target your audience based on specific locations, devices, browsers, and gender, as well as find out which of them are subscribers to a Quora Digest newsletter.
Your ad can be image or text based and will appear on the inquiry page according to your targeting preferences.
Being the first, or one of the first people, to answer a question increases your chances of getting views and support.
To get there quickly, search for new questions in your area of business expertise by typing keywords into the search bar and narrowing down to the last day or week.
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Let your social media followers know you’re helping people on Quora. Use the share feature under the answer to post it directly on Facebook or Twitter, or copy the link to share the answer on another network of your choice.
Sharing a good response with lots of upvotes will showcase your expertise to your social media followers and show that you are seen as an authority on the subject, which will add further credibility to your brand.
To help grow your Quora campaign faster and avoid investing too much time and effort, consider using your existing blog content.
When looking for questions, look at questions you’ve previously answered on your website or blog. It’s a great way to leverage the content you’ve created and drive traffic to your site at little or no cost.
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Your blog content can be used to contribute to threads on Quora, so why not make it work both ways? Exploring popular questions on topics related to your brand can provide inspiration for new content.
Inquiries are an important source of information about customer needs and industry trends. By learning about them as quickly as possible, you can draw attention to your blog by writing about hot topics.
You’ve seen how useful Quora can be in promoting your brand. With a huge audience and questions on any topic, the platform can serve as an instrument for market research, increasing brand awareness, topic inspiration, visibility, building reputation and much more.
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